What Type of Online Video Does Your Company Need Right Now?

Updated: Feb 19, 2019


Just about every company understands that video has become an essential part of their online presence, their social media campaigns and as a tool to capture new customers. BUT if you’re new to producing video the many types of video available can be overwhelming. In this article we’ll take a look at 5 business goals or challenges and which specific types of brand video can benefit you most. We hope this approach will help you narrow down your options, but if you would like to chat to a friendly expert (and NOT get a hard sales pitch), then give us a call or send us an email as we’d love to help. (Info@frontrunnerfilmsllc.com // 208-830-1096)


If you need to find a fresh new audience for your product or service:

Do your business goals include introducing your brand to fresh faces? One of the best Video options to achieve this is to create a Branded Video - a video that tells your brand's story, but has a focus on entertaining the viewer. It’s this entertainment value that will attract new eyeballs, but it’s also this element that will help your video go viral (in a smaller more realistic manner - or even something as phenomenal as the Old Spice Guy videos!).


Branded Video is a commercial in disguise, it’s not a hard-sale, it’s a gentle and friendly intro and it should make your audience laugh, cry, be inspired, be nostalgic - it should make them FEEL something as is it is this type of content that is the most sticky (is most remembered) and is most shared.

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If you need to cut back on customer service or reduce negative reviews:

If you sell a product or service that requires a level of instruction for it to perform optimally, then it’s likely that you invest money in one-to-one customer service. Want to cut back that budget and reduce the number bad reviews that are simply a result of a customer not understanding how to use your product? Then Product Videos (also known as Explainer Videos) are what you need.


These videos are a more effective method to communicate a lot of information in a short, easy to digest nugget. They can relate to elements of your overall brand, or can be produced for a specific product(s). They are also VERY popular with customers who are looking for more information before making a purchase, so they can also increase conversion rates. More sales, happier customers? What’s stopping you?

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If you need to differentiate yourself from your competition:

Are you struggling to be seen in an overcrowded industry? Then Company Intro (or Company Culture) videos are what you need. These videos give your potential clients and customers a behind-the-scenes peek into your business. They capitalize on the many physical differences of your business (your workplace, your employees, etc.), and also (even more importantly) they tell the story behind your brand. These videos express your company ethos - the driving force behind why you do what you do. This is the ultimate USP (unique selling point), you might sell a product or service that appears (at least on the surface) as the same as your competitors, but your brand’s personality and your brand’s why is exclusive to you. THIS is what makes your audience remember you when it comes time to buy.

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If you want to improve your SEO and get more people to your website:

If you are on a mission to get 1st page Google Search Results, then you need to feature video on your company’s website homepage. But what Video should you use? The answer to this question can be different for different companies and industries, but a safe bet for all is a Testimonial Video (similar to Case Study Videos). These videos feature past clients/customers who, in their own words, describe their personal experience with your brand, product or service and are the most effective way to build trust in your brand. Videos can also show-case a large project, sharing an existing customer's experience with similar would-be clients.


Why are they so powerful on your homepage? They instill a level of trust in your would-be-customers, and building trust is one of the main purposes of your site. Think of it as inviting a stranger into your home for the first time. Do you keep everything cold and corporate, using minimal and emotionless language? Or do you create a warm, inviting environment where the stranger can see and hear past strangers who also entered and had an awesome experience?

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If you want a jack-of-all-trades video that can be re-edited for multiple uses:

The good news? High quality and well-produced online video is adaptable. The bad news? Not all production companies or their work is created equal. Be wary the companies that tell you that your corporate videos cannot be re-edited to meet multiple needs. At Front Runner Films we shoot with an eye for expansion, and this helps your video production budget stretch further. Even something as specific as an Internal Video can be adapted to create 15-20 second social video. Company Intros can become a part of Commercials, and visa versa.

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FRONT RUNNER FILMS are specialists in all forms of online video for business’.

We have a team boasting decades of experience and we are proud that our work wins awards and helps our customer’s businesses grow.



Front Runner Films
Los Angeles / Boise: (208) 336-6594