How to Increase Sales Using Product (Explainer) Video

Updated: Feb 19, 2019

Today we’ll take a look at an increasingly popular online video - the Product Video. A Product Video, also referred to as an Explainer Video, is used to highlight a specific product, range of products or service. They are most commonly used at the POS (point of sale) on your website or ecommerce platform, but can also direct new sales opportunities to these sites via social media or video hosting sites (such as Instagram or Youtube).

You may have noticed an increase in video across the majority of large online retailers and service providers. Whether shopping for a pair of sneakers at or choosing a hotel room for your next vacation reservation, Product Videos are prevalent. And there’s a great reason for this. They work! In fact, 73% More Visitors Who Watch Product Videos Will Buy.”

Let’s take a look at three additional incentives for using Product Videos:


If a potential buyer is all but convinced that your product/service will most likely meet their needs, but have one or two tiny doubts, a little confusion or a question that your description alone doesn't address, then video will likely tidy this up and leave a clear pathway for conversion. Why? Not only will the viewer get to experience your product in action, moving in a 360 environment, but a 30 second video can convey up to 1000 x more information than a paragraph of text.

71% of Consumers Think Video Explains the Product Better.”


If a customer has zero personal experience with your brand and is making an online purchase, there is a level of trust that must be developed before they can part with their hard earned cash. You know that your product is superior and your customer service is off the hook, but armed only with the information provided on your website, how does your potential customer believe this to be true? Video creates the digital version of a showroom, the customer feels as if they are being able to preview the product before committing to buy. This is why using a professional video production company is essential, low quality lighting or sound or outdated style and tone is a warning sign, whereas slick, well-produced and on-brand video is a seal of approval.

“58% of Shoppers Think Companies with Product Videos Can Be Trusted.”


Seeing your product or service in action and in a real world environment takes a lot of the guesswork out of the purchasing decision. Customers will be a lot less surprised by what arrives in the mail and this means a higher level of satisfaction. There’s nothing worse as a consumer when you await (im)patiently for the box to arrive, only to rip it open and be completely flummoxed by its contents. How many of your negative reviews, complaints or refund/return requests are due to a customer who expected it to be larger, smaller, faster, quieter, etc.? Use video to reduce buyer’s nasty surprises.

57% Are Less Surprised By Products with Video.”

Do you want to work with a production company who understands the intricacies of producing professional quality Product Video, and who do it on time, on budget and just as importantly are fun and reliable to work with? Look no further….

To find out more about Product Video and see an example visit here.

Front Runner Films
Los Angeles / Boise: (208) 336-6594